The wait is finally over as the doors to Motorcycle Live, in association with Bikesure Insurance opened to the waiting crowds, for the first day of the nine day event. The show welcomed celebrities Carl Fogarty MBE, Dougie Lampkin MBE, John McGuinness MBE, Peter Hickman, Steve Plater, Simon Weston CBE and celebrity chef James Martin, to name but a few.
Brand new 2022 models from world leading manufacturers have finally made it to UK soil for their first appearance, with other highly anticipated launches destined throughout the show, as brand new products continue to be revealed to a home audience.
Scott Grimsdall (Head of Marketing, BMW Motorrad UK) commented "We're excited to welcome back visitors to Motorcycle Live where we have a host of exciting new products and entertainment to enjoy at the Make Life a Ride arena. It's been fantastic for visitors to get up close and personal to the products and we're looking forward to another eight days of the show!"
With the Christmas season fast approaching, Motorcycle Live is home to the best motorcycle retailers stocked with rider equipment, accessories and the latest technology to make your ride, and your Christmas more enjoyable.
Danny Manville - Motorcycle Megastore said "It's fantastic to be back at The NEC and we've had a great day meeting riders and helping them ensure they have the best advice and highest quality kit. There's been a real buzz about the show and it's great to see so many people enjoying themselves."
Finlay McAllan (Managing Director, Motorcycle Live) added "We are excited to welcome visitors back to experience the buzz and excitement of Motorcycle Live. For any current rider, or those aspiring to take to two wheels the show provides a wealth of products, inspiration and expertise - along with a fantastic day out".
Motorcycle Live 2021 runs until Sunday 12 December, at The NEC, Birmingham with tickets available to buy each day on the door. The official show programme can be downloaded here.