Motorcycle Live 2024 takes place at The NEC Birmingham from 16 – 24 November, and this year the show is AMPLIFIED. With new riding experiences for novices through to experienced riders, of all ages, interactive features, live music, live action shows and a brand-new presenter line-up in Grace Webb, Matt Crowhurst and James Whitham – all wrapped in a festival feel.
MCIA’s Elite Rider Hub, which focuses on signposting riders to a network of providers offering courses and training to enhance their riding skills, will have staff be on hand in Hall 4 to welcome riders to the stand. With knowledgeable, approachable, and qualified trainers manning the stand, riders can discuss their riding, any perceived gaps in their riding knowledge, and how their skills can be improved. Whether this is structured training to make them a more confident rider, or tips and guidance.
Hosting University and College students on Tuesday 19th and Thursday 21st November, MCL24 will open the hugely exciting world of the motorcycle sector to an audience of an age where they are considering not only their transport options, but also the career paths they’re looking to undertake.
Working with EMTEC (Nottingham College) and BikeJobs, MCIA will be providing a welcoming base for students, and those looking to change their career, to find out about existing vacancies in the industry, career paths that are available, and how to become an apprentice. Aiming to excite young people about the multitude of roles available in the motorcycle sector whilst offering viable job opportunities for those looking to change careers.
Tony Campbell, CEO of MCIA said “This year’s show has undergone dramatic change. Focussing on giving visitors a fantastic day out, there’s so much new content designed to engage, excite and enthral visitors of all ages, as they’re exposed to the very best of the motorcycle industry. Visitors can expect live music and stunt action, opportunities to ride, engaging stage content, riders and celebrities. Not only is Motorcycle Live the beloved industry showcase – this year it’s AMPLIFIED”.