Sunday September 16, 2018 at 4:41pm
RHL Activities is pleased to announce that KTM UK will be powering the HydroGarden Weston Beach Race, which takes place on October 19-21, with a KTM village set-up on the promenade and many initiatives for race-goers over the course of the event weekend.
KTM is Europe’s largest motorcycle manufacturer and the market leader in the motocross and enduro sector around the globe – including in the UK. KTM has its roots firmly planted in offroad competition where the Austrian firm has amassed over 300 world championship titles. These have mostly been won with offroad machinery, including achieving huge success at the notorious Dakar rally, in the MXGP Motocross World Championship, in AMA Supercross and in Enduro. KTM is relishing in the opportunity to get close to the offroad racers, fans and spectators at the 2018 HydroGarden Weston Beach Race.
With KTM’s brand promise ‘READY TO RACE’ in mind, staff from KTM UK competed in the gruelling 2017 HydroGarden Weston Beach Race three-hour solo race, and will do so again in 2018. The best way for KTM UK’s management and staff to be engaged with their customers is by lining up on the beach with them and getting amongst the action.
For spectators, the Orange brand will create a KTM Village on the promenade with a huge set-up including a number of displays and teams, as well as the very latest KTM motorcycle range. KTM will also host racers such as Robbie Maddison, whose signed bike will be given away during the course of the weekend in a mammoth competition!
For RHL Activities having KTM as partner of the HydroGarden Weston Beach Race is paramount. Industry support for this growing event is vital, and KTM is also encouraging new people to take part in the sport – something that RHL Activities has always been keen to promote. For those attending the race, make sure you head down to the KTM Village to see what’s on offer.
Gareth Hockey: Director of RHL Activities
“Last year we had a great display with KTM, and you can really see their commitment to offroad with how involved in the event they wanted to be. Having Matt Walker (KTM UK Managing Director) and his staff compete in the race really shows their passion for the industry they are connected with, and this is truly important for the sport. KTM has a lot planned for this year; showcasing their bikes and range within the KTM Village, a huge competition, and more. We’re looking forward to working with them further, and of course they will support some of our star riders taking part in the race. I’m pleased to announce that the HydroGarden Weston Beach Race will be powered by KTM.”
Simon Roots: KTM Marketing, Events & Motorsport Manager
“The HydroGarden Weston Beach Race is such an iconic event and KTM certainly wants to be involved with events of this scale and nature. We don’t just want to provide a display to let riders and customers know all about our bikes, we want to show everyone spectating that KTM is a READY TO RACE company. We’ll have nearly a quarter of our staff competing this year, and we’ll bring along our display truck with all of the 2019 models. We’ll also be supporting superstar Robbie Maddison with his effort, and there will be other KTM pro riders racing on orange. It goes without saying that we hope we can win the main solo race as well. The KTM Village will incorporate various race trucks with our race teams, as well as featuring as many dealers as we can to bring in that community feel to show exactly how we operate. We’ll be encouraging spectators and riders to come and talk to us to see our products, learn about KTM and if they don’t ride, we can point them in the right direction on where to start. We’re really looking forward to it so come by and say hello!”